Adopt A Shop Colorado

Marketing Ideas

Trying to figure out how to give a local shop a little TLC?

Here’s a list of 30 ways you could help out a Denver small business with its marketing and communications. Even if you could just do one or two of these it would go a long way! 

Communications and Public Relations

  1. Review and update their messaging.
  2. Help them develop a communications / public relations strategy.
  3. Teach them what it takes to get press attention and placements.
  4. Help them build a strategic partnership list.
  5. Help them identify influencers to collaborate with.

Social

  1. Help them develop a social media strategy or calendar.
  2. Provide ideas for social media content and engagement.
  3. Follow and share their pages on your company and personal feeds.
  4. Like, comment, and share their posts.
  5. Recommend them to users in groups you are a part of.
  6.  Update their social media messaging (hours, about us).
  7. Spruce-up their cover art.
  8. Provide hashtags they should consider using.
  9. Create some social posts for them, even graphics they can use could go a long way 

Website 

  1. Update hours on their website. 
  2. Optimize page titles and meta descriptions. 
  3. Fix grammatical errors you might see.
  4. Create an email sign-up sheet for customers. 
  5. Create a page or update on COVID-19 so consumers understand how they can still buy from this business.

Email 

  1. Set-up a basic email marketing platform. Mailchimp is free for the first 2,000 contacts. 
  2. Design an email template they can use to promote business.
  3. Create a suggested email marketing calendar for them to use.

Google My Business

  1. Update hours.
  2. Bulk-up their business description.
  3. Add menu items or services.
  4. Add pictures.
  5. Leave a review (if Google is allowing reviews).

General Marketing 

  1. Design a flyer they can print and distribute to customers.
  2.  Connect them with someone who can set-up online ordering. AppIt Ventures is setting this up for free for restaurants. 
  3. Design a simple coupon or deal that they can print and hand out.