Trying to figure out how to give a local shop a little TLC?
Here’s a list of 30 ways you could help out a Denver small business with its marketing and communications. Even if you could just do one or two of these it would go a long way!
Communications and Public Relations
- Review and update their messaging.
- Help them develop a communications / public relations strategy.
- Teach them what it takes to get press attention and placements.
- Help them build a strategic partnership list.
- Help them identify influencers to collaborate with.
- Help them develop a social media strategy or calendar.
- Provide ideas for social media content and engagement.
- Follow and share their pages on your company and personal feeds.
- Like, comment, and share their posts.
- Recommend them to users in groups you are a part of.
- Update their social media messaging (hours, about us).
- Spruce-up their cover art.
- Provide hashtags they should consider using.
- Create some social posts for them, even graphics they can use could go a long way
- Update hours on their website.
- Optimize page titles and meta descriptions.
- Fix grammatical errors you might see.
- Create an email sign-up sheet for customers.
- Create a page or update on COVID-19 so consumers understand how they can still buy from this business.
- Set-up a basic email marketing platform. Mailchimp is free for the first 2,000 contacts.
- Design an email template they can use to promote business.
- Create a suggested email marketing calendar for them to use.
Google My Business
- Update hours.
- Bulk-up their business description.
- Add menu items or services.
- Add pictures.
- Leave a review (if Google is allowing reviews).
- Design a flyer they can print and distribute to customers.
- Connect them with someone who can set-up online ordering. AppIt Ventures is setting this up for free for restaurants.
- Design a simple coupon or deal that they can print and hand out.